Wednesday, 6 August 2008

Everythings Gone 80s!

Over the last few months I've started to notice an alarming, if not slightly amusing, trend becoming more apparent in popular culture. It seems, ladies and gentlemen, that the 80s are well and truly back. It's been infiltrating the fashion world for quite some time now; with skinny jeans and even shoulder pads becoming staples for every fashionista  but now it's set its sights higher.
I have just heard the new Keane song on the radio. Keane: peddlars of airy, morose ballads which make Coldplay seem upbeat . But not anymore; they've gone disco! 80s disco! Or as 80s disco as Keane can manage without spontaneously combusting. Nestling alongside  Danish Disco popster's Alphabeat on radio one's playlist, the airwaves seem to have reverted back two decades. Take Alphabeat's first hit 'Fascination.' A slither of psychedelic, upbeat disco fun, that was actually introduced to me as being "just like Wake Me Up Before You Go Go." Which is very hard to deny, but I'll leave you to decide whether or not that's a good thing. Their current single 'Boyfriend' takes the sound even further, managing to sound even more nostalgically dated.
However, it's not only in music that this 80s influence is apparent. Watch the new advert for pod noodle! It's ultimate OTT 80s video, complete with smoke-machines and high drama. Yet it seems to be made in a fond homage type way. So perhaps the 80s aren't really returning, but instead the people recreating them have reached an age where they can fondly reminisce for their lost youths and enough time has passed for it to be kitsch.

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